With AI smart glasses gaining strong momentum globally, especially following the success of Ray-Ban Meta AI Glasses, Most brands and brand manufacturers now have a chance to lead this trend and unlock new profit channels.
01. Core Functions of AI Glasses
- Intelligent image recognition
- AI voice assistant
- Real-time communication
- Smart translation
- Meeting assistance (recording, subtitles, remote participation)
- Smart navigation
- Schedule reminders
02. Overview of Major Brand Products
Ray-Ban | Meta Smart Glasses
- Key Features: Instant social media sharing, voice assistant, photo & video capture
- Price Range: From approx. USD 299
- Market Positioning: Fashionable consumer electronics, focused on social sharing
- Target Users: Young consumers, content creators, fashion-forward users
Rokid Glasses
- Key Features: AI image recognition & translation, real-time navigation, voice assistant
- Price Range: Approx. RMB 2,499
- Market Positioning: Consumer-grade AI+AR glasses focusing on practicality
- Target Users: Business professionals, travelers, students, and general consumers
Xreal Air
- Key Features: High-definition AR display (no AI image or voice features)
- Price Range: Approx. USD 379
- Market Positioning: Personal cinema for mobile entertainment & work
- Target Users: Media & entertainment users, gamers, mobile office users
Vuzix Series
- Key Features: Enterprise-grade AR collaboration, remote assistance, basic navigation
- Price Range: USD 499–2,500
- Market Positioning: Enterprise and industrial applications
- Target Users: Corporate staff, engineers, technical professionals
Envision AI Glasses
- Key Features: Visual recognition, real-time audio descriptions, text reading
- Price Range: USD 2,500–3,500
- Market Positioning: Assistive technology for the visually impaired
- Target Users: Blind and low-vision individuals
RAYNEO V3 AI Glasses
- Target Users:
- Content creators & vloggers: First-person perspective shooting makes it ideal for daily life recording and short video creation.
- Business & mobile professionals: AI assistant and real-time communication enhance productivity, ideal for frequent travelers and remote workers.
- Multilingual users & travelers: Real-time translation and visual recognition aid communication and navigation in multilingual environments.
- Tech enthusiasts & early adopters: Users eager to explore and experience cutting-edge wearable technology.
- Vision correction users: In partnership with Dr. Glasses, offers customized prescription services for nearsighted users.
We are excited to introduce our new AI Smart Glasses, featuring Wifi + 500W pixels + anti-shake + video recording/photography + Chatgpt + simultaneous translation + Bluetooth calling, Music…… and lifestyle integrations, designed for the next generation of wearable tech.
03. Summary & Trend Forecast
AI Smart glasses are developing very fast. AI smart glasses are transitioning from fashionable and niche-use products to broader daily consumer scenarios. Shortly, AI glasses are expected to integrate more functions like smart recognition, voice assistants, and real-time translation to meet diversified user needs. Within the next 1–2 years, more affordable and feature-rich AI glasses are anticipated to emerge, paving the way for a more mature and competitive market. This is your chance to diversify beyond smart watches and stay ahead of the curve with a high-margin, in-demand category.
Rokid Glasses
